November 10, 2009

Here’s a quick way to protect your organisation’s name online


Cybersquatting” is a term that is used in the Internet world to describe one party registering another party’s name without permission, specifically to prevent the rightful owner from registering it.

There are several different types of cybersquatting. One of the most popular is domain squatting. This deals specifically with domain names (web addresses) ending in .com, .com.au, etc.

In the last few years, as sites such as Facebook, YouTube and Twitter, (collectively referred to as “Social Networking” sites) have gained notoriety, cybersquatting has spread to these mediums.

Companies such as Telstra, Jetstar, Dominos, and iiNet are actively engaging with their customers through Twitter. While we won’t be able to determine the true long term traction or adoption for at least another 12 months, it is very important to register a business or organisation’s name now to avoid being cybersquatted.

Below are the places every business owner, school principal, and non-profit coordinator needs to visit to register their names, along with the cost of doing so. Note, it is not necessarily to start using the names immediately, so don’t let the technology scare you. For those who are interested in actually using these tools, stay tuned to future posts on the issue.



.com Domain Names
Cost: $20 per year
To check availability: Visit our parent company, NGE
To register: Ring us on 1300 932 776 or e-mail me



.com.au Domain Names
Cost: $60 per 2 years
To check availability: Visit our parent company, NGE
To register: Ring us on 1300 932 776 or e-mail me



Twitter
Cost: FREE
To check availability and register: http://twitter.com/signup



Facebook “Fan” Page
Cost: FREE
To check availability and register: http://www.facebook.com/pages/create.php



Google Local Business Centre
Cost: FREE
To claim your listing: http://www.google.com/local/add


YouTube
Cost: FREE
To check availability and register: http://www.youtube.com/create_account


With .com and .com.au domain names, at 1300 Web Pro we always recommend purchasing both where possible. If you only own one or the other, please be sure to check and see if the other is available and register it before your competition does.

If any of my Internet savvy readers have other registrations they see critical to protect oneself from cybersquatting, please post a comment with your suggestion.


But it all sounds so hard!
The above links are mostly free, and the signup processes are very straight forward, but if you still don’t have the time, inclination, or are a wee bit scared of the Internet, give us a ring at 1300 Web Pro on 1300 932 776 and ask us about giving you a hand.


James Deck
1300 Web Pro
Web: www.1300webpro.com.au
Twitter: @1300WebPro

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