January 19, 2010

7-Step 2010 Business Kickstart

Welcome to the start of another calendar year. At 1300 Web Pro we’ve psyched ourselves up for another big year. Hopefully you and your team have also come back refreshed, rejuvenated, and ready to power through this post-recession year.

In today’s article we’re going to settle back in with a quick list of seven things you can do to give your business a kickstart for 2010.

These are all things that real life 1300 Web Pro clients are doing right now and should each take no more than a few hours (in some cases only a few minutes).
  1. Do a mail out
  2. Clear excess stock
  3. Create a 1-page Internet marketing plan
  4. Review your signage
  5. Get an IT health check
  6. Chase old accounts receivables
  7. Review your loyalty program
Do a mail out
Old-fashioned snail mail remains one of the most effective marketing tools out there. It is targeted, affordable, and the results come quickly.

Direct mail campaigns are one of the many non-web things that 1300 Web Pro offers our clients. We can design flyers, arrange printing, arrange mailing lists, and even get the letters stuffed and sent. We did a flyer and magnet campaign to 2500 local businesses last year for a new business, and their phone has literally been ringing off the hook.

Stay tuned next week for a detailed article on running an effective direct mail campaign…

Clear excess stock
If your business has obsolete models, scratch and dents, or simply too many of something, get rid of it!

Clearing excess stock will free up cash that can be used for marketing campaigns or buying new stock.

Create a 1-page Internet marketing plan
Like it or not, the Internet is going to continue to play a bigger role in business and consumer purchasing decisions in 2010. It’s no longer enough just to create a static website and leave it to gather dust for several years.

Sit down with your team, and create a simple, 1-page Internet marketing plan. It doesn’t have to be complicated. Just make sure you’re covering all your bases.

Here are a few headings to get you started. If you don’t know what some of the headings are all about, call us on 1300 932 776 and we’ll give you a quick heads up.
  • Company website
  • Company blog
  • Facebook Fan page
  • Twitter updates
  • E-mail broadcasting
Review your signage
Is the signage outside your building and on your company vehicles exciting, engaging, and informative? Do you have blank spaces that would be better used with a bit of additional signage?

Particularly if there is a bit of traffic outside your business, or if your vehicles spend a bit of time on the road, this is always an easy way to make your brand more noticeable.

1300 Web Pro can help design signage for your business. If you’ve driven past our premises on Mylne St and noticed our signage, you’ve seen what we do.

There are many great signwriters in Toowoomba, and with digital printing, one-off signs are more affordable than ever.

Get an IT health check
Slow, grumpy computers make for slow, grumpy staff.

If you don’t have a proactive arrangement with your IT provider, your business is likely suffering from unnecessary overheads.

Now is also a good time to review your backup arrangements, and make sure that business data is safe. With prices dropping in hard disks, backup software, and offsite backup systems, you may be able to get greater piece of mind without spending too much money.

Chase old accounts receivables
Just like clearing excess stock, debtor lists can be a source of extra cash. It’s time to get on the phone and get outstanding accounts sorted out.

Advance Debt Recovery is a new Toowoomba business, and a 1300 Web Pro customer. For those tricky customers who simply won’t pay, it might be worth giving them a ring. They are professional, courteous, and fully licensed.

Review your loyalty program
Customers and friends of 1300 Web Pro are familiar with our Birthday and Anniversary Club. We send out Intersection Restaurant gift vouchers to club members on their birthdays, their partners’ birthdays, and their anniversaries.

Make sure you have some sort of program in place to say “thanks” to your loyal customers, and to keep in touch with them so they remember to stop by.

As always, I welcome and appreciate your feedback. Please visit our 1300 Web Pro blog and share your 2010 Kickstart ideas!

James Deck
1300 Web Pro
Web: www.1300webpro.com.au
Twitter: @1300WebPro

Image credit: www.flickr.com/photos/stefantell