May 12, 2010

How to be told when your business is mentioned on the Web

Once per week, Google sends me two e-mails. The first lets me know what people are saying about "1300 Web Pro" and the other tells me what "toowoomba web design" websites have popped up lately.

Google sends these two e-mails free of charge. This service is called "Google Alerts."

From the horse's mouth, "Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic." In other words, they are e-mails that contain the new search results for a given phrase you would type into Google.

When I get the Google Alert for "1300 Web Pro" each week, it does not send me the roughly 70,000 results you get when searching for "1300 Web Pro." I usually get two or three listings, perhaps our updated blog or Facebook page, or where a customer has mentioned us. Search Results for "1300 Web Pro":

Example of Google Alert for "1300 Web Pro":

One single relevant result for the week!

Several uses for Google Alerts include:
  1. Making sure no one is using a trademark you own
  2. Keeping an eye out for new competition
  3. Identifying when people have said nice things about your business, so you can respond and say "thank you"
  4. Identifying when people have complained about your business, so you can hopefully resolve the issue and get rid of the bad word of mouth
  5. Spotting when your business, industry, or competition are mentioned in the media.
  6. Finding relevant news and blog articles to forward to your customers and prospects.
Needless to say, #3 and #4 can really make your business look like customer-service superstars!

On a personal front, you may find Google Alerts handy to keep an eye on your favorite sports team, celebrity, or musicians.

Setting up Google Alerts takes literally less than five minutes. Simple go to:

And fill out the form:

You can elect to receive updates daily, weekly, or "as-it-happens." If you enclose your search term in quotation marks (""), Google will look for an exact match of the multiple words which is handy when you are looking for your own business name.

If you have any outside-the-box uses for Google Alerts, please consider sharing them in the comments section of this blog post. Likewise, if you try and set them up and run into problems, leave a comment and one of us at 1300 Web Pro will try and give you a quick hand.

James Deck
1300 Web Pro

1 comment:

  1. Another great tip from the guys who design websites that mean business!

    Have already got 4 Alerts in use now and they really highlight some interesting businesses out there with the same name as ours. They also look to direct you to useful blog posts on which you can comment to then increase the flow of traffic to and reputation of your website.

    Great Work!


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